Marketing Technical Competencies

In this course, we’ll take a deep dive into all things data: the various ways of collecting it, strategies for avoiding bias, and how to analyze it and transform it for use. We will start with a review of data types, discuss techniques to collect data, and then review methods of analysis. All of these phases are essential not only for gathering insights, but also for making informed decisions that positively affect your business.

Marketing Technical Competencies

This course will help you understand what your customer values both online and offline. You’ll also learn about common practices to increase visibility and availability of products and the importance of innovation in the retail industry.

Marketing Technical Competencies

These lessons on Crafting Employee Performance Reviews will address the sources of information used for the performance review. In addition, we’ll address the variety of inputs that can be used for a performance appraisal, along with the types of reviews that can be used. Finally, these lessons will address best practices on how to write the performance evaluation while minimizing bias.

Marketing Technical Competencies

In these lessons on Human Resource Development you’ll learn about techniques for recruiting and retaining employees. You’ll explore performance management employee development organizational development and compensation packages. Finally you’ll discover how human resources departments manage labor and employee relations and maintain compliance with local laws.

Marketing Technical Competencies

In this course on How to Create Value Across Markets, you will discover how to build a strategy for creating value in your business and the need to diversify your business to add value. You’ll learn how your current resources and skills can give you a competitive advantage. By the end of the course, you’ll be able to identify new geographic markets for expansion, while managing geopolitical risk.

Marketing Technical Competencies

In this Multiculturalism Leadership and the Workplace course you will discover how multicultural team leadership has evolved and how globalization has redefined expectations for today’s leader. You’ll also explore the dynamics of diverse cultures in forming one workforce and how leaders can be the guiding hand to successful multicultural teams in the workplace.

Marketing Technical Competencies

In this course, you will explore both the agency side and the client side of copywriting. You will learn about how copywriters partner with other advertising agency professionals and build understanding of their target audience. You will also learn how marketing and advertising researchers gather information about their target audience. Finally, you will learn about the components of a creative brief.

Marketing Technical Competencies

In this course, you’ll learn about numerous copywriting strategies you can use to enhance your copy. You’ll learn about formulating message strategies, using different types of targeted appeals, and crafting your “big idea.”

Marketing Technical Competencies

These lessons focus on how PESTEL and SWOT analysis tools can help you develop your marketing plan. You will discover the importance of having a comprehensive understanding of the industry you operate in and how to identify the right customers you want to attract.