Marketing Technical Competency

In this module we will explore Microsoft Access 2021’s built-in functions. You will learn how to best apply these pre-written functions and about their different categories.

Marketing Technical Competency

In this course on Variables, you will gain awareness of the connection between variables and decision-making. You’ll learn the different kinds of variables, the information they can convey, and how to make the best use of the resulting data. We’ll also review ways to visualize your data and which best suits your needs. Finally, we’ll look at different types of probability distributions, how they’re affected by random variables, and how to combine random variables to form a new distribution.

Marketing Technical Competency

Delving into marketing research for the first time can be a daunting experience. There are so many ways one can conduct efficient and effective research that it’s often challenging to determine the value each one can bring to your company’s research goals. That’s not to mention the difficulty of recognizing the various types.

Marketing Technical Competency

Qualitative marketing research helps to determine the thoughts and feelings of your customers and the meanings they associate with your products or services. While there are some difficulties that can come with getting more personal with the customer, this can sometimes be the best approach to answer a business question.

Marketing Technical Competency

Marketing strategies are crucial for the success of any business, and implementing the right analytics tools can help contribute to the long-term viability of any organization. In this course, we’ll discuss not only what tools may be worthwhile to implement, but also how to implement them. In addition, we’ll also discuss methods of data interpretation your organization can use to gain new insights and make informed marketing decisions that positively affect your bottom line.

Marketing Technical Competency

Search engines are the main source of free traffic to a website or blog. Until you understand how search engines work, you can’t learn the tactics for drawing search engines to your site and the methods to rank highly on search results. In this course, we’ll discuss how search engines determine those results and why search engines care so much about making sure those results are valuable to searchers.

Marketing Technical Competency

Quantitative marketing research seeks various facts, figures, and statistics to answer a business question. Following that, an analysis of the data can guide you to next steps. While a customer’s impressions of a product or service are often attractive to a business, there are times when a company benefits from data-driven decisions instead.

Marketing Technical Competency

Email inboxes are flooded daily, so standing out in your audience’s inbox is critical for success. In this course, we’ll take a look at how to go about using optimization to both positively affect your marketing efforts and your bottom line. We’ll discuss how to optimize your emails to ensure productive relationships with your customers, how to enhance content for better engagement, and how to optimize your audience to reach the right people.

Marketing Technical Competency

To properly develop your brand, it’s essential to understand the role of market research and how it can improve the quality of your decision making. Understanding your brand perception in the marketplace and how you compare to the competition can increase your success rate in market share, brand value, and equity.

Marketing Technical Competency

In this course, you’ll be introduced to the benefits of display and video advertising, in addition to their most popular forms. We’ll discuss understanding the impact of effective campaigns, as well as best practices for targeting and optimizing your advertisements. We’ll explore how to identify a target audience to ensure maximum engagement. By the end of this course, you’ll understand display and video advertising and how to use them to reach your audience and increase sales.

Marketing Technical Competency

In this course on Correlation, you will learn about correlations, distributions, and how they relate to information gathered through graph analysis and variables. We’ll look at ways to visualize your data, such as crosstabs and scatterplots, so you can better evaluate relationships between data points. Dealing with an entire population of data can be complicated, so we’ll also cover how using a sampling distribution is an efficient way to represent a subset of the entire data population.

Marketing Technical Competency

In this course on Data, you will learn about the graphs and charts available for analyzing and visualizing your information and which is best for your specific needs. You will learn how to interpret and use data, and how to apply data distribution as well. You will also explore basic terminology of statistical analysis and the concept of probability. By the end of these lessons, you’ll better understand the components of your statistical data and how to turn those components into a visual story.

Marketing Technical Competency

In these lessons, you will learn about the various types of images that can be used on websites and how to determine which type you should use. We’ll go over how to select relevant images that fit with your website’s content, and you’ll see some examples of just how important playable media has become for websites.

Marketing Technical Competency

Businesses regularly have questions about their products and services, but difficulty often arises when trying to find a way to conduct an effective and efficient marketing research process. This is why building a proposal and plan before beginning the actual research can be so useful. Once you’ve done that, you can determine best methodologies, conduct useful research, and analyze it in a way that can benefit all parties. But being able to plan before you dive in is crucial.

Marketing Technical Competency

Quality web content facilitates backlink building. From there, the task is making that content findable. In Link Building Tactics, you will learn how to use social media, email marketing, and guest blogging to make content visible to more people. We’ll also explore what not to do when striving for backlinks.

Marketing Technical Competency

In Measuring and Tracking SEO Results, we will show how to track SEO efforts. We will discuss how to monitor web page traffic and visitor flow, how Semrush can help you analyze link building, and how an SEO management spreadsheet can provide a big picture of your SEO efforts.

Marketing Technical Competency

To be truly effective, a company must develop a system of brand management with the customer experience in mind. These lessons will discuss how you can create a systemic approach for branding a product so that your brand perception and awareness are maximized against the competition.

Marketing Technical Competency

In these lessons, you’ll learn how to design and organize forms on your website to collect user information. We’ll also cover how to provide user-friendly form feedback to your customers when necessary.

Marketing Technical Competency

This Customer Experience and Brand Awareness course will explain what a brand is and how it relates to your organization’s customer experience and customer conversion rates. You’ll learn the importance of establishing a unique and effective brand identity to increase brand recognition and brand recall with your target audience. This course will explore the common overall objectives of brand awareness and explain how these campaigns can fit within your existing brand-management strategies.

Marketing Technical Competency

In this course on Regression, you will learn about how to find the line of regression, how to describe the line when necessary, and methods for measuring the line. By the end of these lessons, you should be able to adequately describe linear regression, make inferences using linear regression, and know how to calculate a trend line using the regression formula.