SalesTechnical Competency

In this Key Themes of Corporate Social Responsibility course you’ll explore the legal and environmental obligations of corporations while identifying how human rights diversity and inclusion safety practices whistleblower protections and supply chain management are vital dimensions of corporate social responsibility.

SalesTechnical Competency

Your sales forecast needs to align with your marketing plan, which requires you to define the market category you compete in. In these lessons, you’ll learn how to identify the roles your product or service plays to forecast. You will also learn the impact of understanding market categories and dynamics, and where and how to collect data.

SalesTechnical Competency

One of many ways you can connect with your audience is by determining their level of understanding about your product or service. In these lessons, you will learn how knowing your audience can enhance your sales presentations. This course will focus on the significance of showing genuine interest in your product or service and creating meaningful connections. You will also gain a better understanding of how enthusiasm can make your presentation even more memorable to your customer.

SalesTechnical Competency

These lessons will demonstrate the standard financial compensation structures for salespeople and how that can vary based on the approach. It gives perspective on methods of measuring success in a sales role beyond that of standard quantitative sales metrics.

SalesTechnical Competency

This module dives into ways of determining sales growth and discusses how to set sales targets. It introduces marketing basics and identifies types of direct sales. It also discusses positive and negative growth, new sales growth, and how to use sales tools.

SalesTechnical Competency

In this course on The Selling Process, you will learn about the “sales Ferris wheel” of prospect sources, and key elements of each resource on the wheel. You will understand the difference between pre-approach and approach and the best practices for success in both stages. You will also gain best practices for giving effective sales presentations and how to customize them for your prospects. Finally, you will discover the different methods for closing the sale and why follow-up may be the most i

SalesTechnical Competency

This course on Characteristics of Selling will explain why retaining customers is more cost efficient than seeking new ones, and why deletion of customers from your roster may be necessary. You’ll learn the advantages of customer relationship management and modern methods of tracking customer contact. You will also discover how to enhance your customer’s experience through value-added selling. Finally, you will learn how to identify and meet customer needs through the consultative process, and h

SalesTechnical Competency

In this course on Selling Strategy, you will learn how to become an expert in your product or service industry so you can demonstrate its value to your customer. You’ll also learn about buying behaviors as well as techniques and strategies you can use to address those behaviors. Finally, you will gain valuable negotiating tips along with how to overcome the most common objections your customers may use in considering a purchase, all while maintaining a trusting, lasting relationship with them.

SalesTechnical Competency

In this course, we’ll explore how to narrow the focus of your sales approach by understanding different selling tactics, psychological concepts, and communication techniques. We’ll discuss rhetorical appeals and various sales psychological concepts first outlined by Robert Cialdini. By the end of this course, you’ll understand the psychology of sales and the practical skills and techniques to turn this knowledge into results.

SalesTechnical Competency

How you sell to a business and how you sell to individuals are different. And every salesperson needs to know and understand the differences between B2B and B2C sales. This course will teach you those differences, including how to understand a consumer and the organizational buying process. You will also learn about customer relationship management and how technological advancements have made CRM essential in selling.

SalesTechnical Competency

In this course, you will explore the different tools for analyzing sales data and how to choose the best analytics tools for your data. You will learn about how data can be stored and managed and the different options available for displaying the key metrics for your business. You will also be introduced to sales forecasting, the impact of trends and seasonality on sales, and how sales data can be used to increase customer lifetime value.

SalesTechnical Competency

In this course, you’ll learn tactics to uncover your prospect’s emotions and buying intent. This includes uncovering your buyer’s motivations and creating an engaging story that will compel them to buy. You’ll also learn the importance of being customer-centric and honest to build trust and strengthen relationships. By the end of this course, you’ll have the tools you need to understand your customer, create an effective sales presentation, and close the deal.

SalesTechnical Competency

In this course, you will be introduced to the different types and sources of sales data and how to track it effectively. You will learn about important sales metrics and key performance indicators used to drive business decisions and the customer relationship management system's role in measuring performance. By the end of this course, you’ll be able to integrate these performance measures into your existing sales program.

SalesTechnical Competency

In this course, you will learn how to use your existing communication toolbox to positively impact your sales process. This includes how emotional intelligence impacts persuasion and the differences between communication, conversation, and positioning. You will also learn common persuasive practices and issues to avoid to ensure you and your prospect have a positive experience. By the end of this course, you’ll understand the elements of persuasive sales and the tools to put them into practice.

SalesTechnical Competency

To develop a good forecast, it’s imperative that you understand what market your organization is in. In sales, the concept of a market includes potential clients, existing customers, and competitors. Markets determine the price of goods and services sold within them based on the supply and demand of sellers and buyers.

SalesTechnical Competency

These lessons on The Sales Planning Process will cover how to set specific goals for you and your sales team based on solid information and research, the importance of having the resources to back up the goals, and the best goals to ensure motivation and healthy competition. This course will also delve into evaluating your competitors through a competitive analysis and explain why it’s vital to include both your direct and indirect competition in this analysis, so you can effectively show how yo

SalesTechnical Competency

This course on Sales Skills will cover the key skills you need to succeed in the world of sales, whether you’re just getting started or have been selling for years. You will also discover strategies you can use to improve your skills, as well as the importance of being sincere in your communications and transparent in your interactions. Finally, recognize that these components work together to create a trusting, mutually beneficial bond with customers.

SalesTechnical Competency

In this course about Enticing Leads Through Marketing Content, you’ll discover the benefits of conducting effective customer and market research, and how you can use those insights to identify and attract qualified leads for your products and services. Through these lessons, you’ll learn about the importance of creating engaging and relevant marketing content, and explore the differences between traditional and digital marketing and identify different potential strategies for each.

SalesTechnical Competency

A salesperson’s role is based on positive, meaningful, and productive interactions with the customer. These lessons identify why building a relationship is critical to success and how knowing the customer and their business improves outcomes to sell a product.

SalesTechnical Competency

In this course about Converting Business Leads to Customers, you’ll learn how to convert your qualified leads into loyal customers by building relationships and prioritizing a positive customer experience. You’ll explore the value of personalizing your marketing efforts, and you’ll identify how you can understand and exceed your customers’ expectations. You’ll also learn how to build and sustain the loyalty of your customers and ultimately improve your organization’s reputation.